When Should I Start Pivoting?

What does pivoting mean in business?

While pivoting in the startup world means to shift to a new strategy, it is often believed to entail drastically changing the whole company.

Focusing on a different set of customers by positioning a company into a new market or vertical..

What do you mean by pivoting?

noun. a pin, point, or short shaft on the end of which something rests and turns, or upon and about which something rotates or oscillates. the end of a shaft or arbor, resting and turning in a bearing. any thing or person on which something or someone functions or depends vitally: He is the pivot of my life.

When should I start pivoting?

If other companies are absolutely dominating your space — taking up business you need or confining you to a niche you’re unhappy with — it’s probably time for a pivot. Your industry might be crowded. There could be too many companies in it to claim a significant enough portion of the market.

Why do companies pivot?

Whether it’s exploring new markets, services or products, pivoting can help create opportunities to expand revenue. … Pivoting toward new markets, services or products is a great way to build on the foundation a business already has, expand revenue and bring more profit to the organization.